Johnny Rockets

Johnny Rockets is a global restaurant chain founded on providing a classic, all-American dining experience. They were established 30 years ago and have over 300 locations in 26 countries around the world. With many retailers now focusing on winning over the millennial generation, Johnny Rockets needed to develop a revolutionary diner concept that was relevant...

NFL

Bringing "homegating" to the masses


Everyone knows about “tailgating”, but millions of people can only follow their favorite NFL teams at home–enter “homegating”. The NFL developed an array of team-branded products with many of its licensing partners, which fans can use to create game-day celebrations in their homes. The NFL needed help to promote the idea—and the products—in more captivating...

Intel

In-store experiential marketing


Intel has a 48 year tradition of creating innovative products that improve the way people live and work around the globe. They are the largest semiconductor chip maker in the world. Intel needed a partner to help increase brand awareness and drive purchase. We worked with Intel to create an experiential marketing campaign that highlighted...

Zensho

Creating a Western style grocery concept


Zensho of Japan recently acquired four local grocery chains, to diversify their portfolio of 25 restaurant brands. They wanted to develop an umbrella mass-market/value-brand that would rise above the sea of local grocery stores. They created a fresh, Western-inspired and more relevant concept that would elevate the customer experience. This was accomplished by creating a...