NFL

Bringing "homegating" to the masses


Everyone knows about “tailgating”, but millions of people can only follow their favorite NFL teams at home–enter “homegating”. The NFL developed an array of team-branded products with many of its licensing partners, which fans can use to create game-day celebrations in their homes. The NFL needed help to promote the idea—and the products—in more captivating...

Intel

In-store experiential marketing


Intel has a 48 year tradition of creating innovative products that improve the way people live and work around the globe. They are the largest semiconductor chip maker in the world. Intel needed a partner to help increase brand awareness and drive purchase. We worked with Intel to create an experiential marketing campaign that highlighted...

Zensho

Creating a Western style grocery concept


Zensho of Japan recently acquired four local grocery chains, to diversify their portfolio of 25 restaurant brands. They wanted to develop an umbrella mass-market/value-brand that would rise above the sea of local grocery stores. They created a fresh, Western-inspired and more relevant concept that would elevate the customer experience. This was accomplished by creating a...

Frigidaire

Breaking through the sea of stainless steel


Frigidaire has been a trusted American brand for over 90 years. They were looking to connect with customers, both those purchasing major appliances for the first time and those who hadn’t purchased an appliance in 10 years or more. Frigidaire wanted to elevate their perception in the market place by relating more to consumers through...

EchoPark Automotive

Transforming the pre-owned car buying experience


Sonic Automotive was looking to revolutionize the pre-owned auto industry, to accomplish this they worked tirelessly for two years to innovate this highly profitable space by appealing to a younger demographic and exhibiting exemplary customer experience. The EchoPark store concept was designed and engineered from the ground up: a contemporary, low-stress pre-owned car shopping experience...