Amazon’s Place in History

Amazon’s growth, and let’s face it, domination, has not been an accident. Yet it has come at the cost of some…retail salespeople, store closures and even Walmart. This year marks the 3rd Amazon Prime Day, let’s take a look at how Amazon has grown and what it means for the future of the industry. Amazon...

Omni-Channel is BS

It’s About Doing the Right Thing


There is an ever-present buzz swirling around the idea of omni-channel marketing in today’s retail landscape. Brands are being told they must have an omni-channel plan that stretches across mobile apps, websites and brick-and-mortar stores in order to stay competitive among an increasingly savvy and curious consumer base. We say that’s BS! When it comes...

Ode to Retail: Death of the Traditional Mall

A demographic bellwether, the city of Columbus, Ohio, has long been a favored test market for brands. When restaurants tweak ingredients for a new breakfast sandwich, or a retail chain tests a new store format, it’s often this Midwestern city, the nation’s 15th largest, where they do the fine-tuning. In this way, Columbus makes an...

The Store of the Future Creates Omni-Encounters

A look at why retailers should relax the boundaries among "channels" in their Omni-channel retail strategies


The millennial mindset calls for many varied digital encounters, Jill Lepore recently wrote after visiting the Whole Foods spinoff, 365 Everyday. The concept opened in the Los Angeles neighborhood of Silver Lake, the first of 19 new stores planned by the national chain. In describing the “varied digital encounters” she observed walking the aisles of...

The Adaption Problem: Airline Self-Check-In

What Can Retailers Learn from the Rapid Adoption of Self-Check-in within the Airline Industry?


In 2004, more than 80% of airline passengers walked up to the ticket counter and talked to an actual human being before boarding a plane according to the International Air Transportation Association. Although the industry had been experimenting with self-check-in, such as kiosks, and smartphone check-in since the late 1990s, less than one-fifth of passengers...