The X-Factor

Think Expectations, Then Experience


The X-Factor, as defined by the Oxford English Dictionary, is "an indefinable but important element, esp. one that sets something or someone apart." Applied to the retail industry, it's worth asking: What sets certain store brands apart? For Walmart, it's everyday low prices (“Save Money, Live Better.") At Target, a high-style brand with low prices...

A Few of our Favorite Things

The Best of 2017


This special holiday issue of WayfinD wouldn't be complete without a list of some sort that encompasses all of the stuff we loved about 2017 – because let's face it, we're optimists; glass half full kind of people. So let's look back on 2017 with a smile, awe and a little bit of crazy for...

A Passion for Wellness

Healthy habits are going beyond being a good thing to do and are becoming a passion and a way of life, bringing with it business potential


Healthcare has dominated the news lately, with most of the coverage focused on how to pay for it. Consumers have seen their share of medical costs rising, and regardless of national legislative outcomes, it’s inevitable they’ll continue to pay more out of pocket for treatment making them much more discerning about their medical options. And...

The Customer You’ve Never Met

A new party has joined the purchase decision process. Enabled by data, digital assistants are poised to propel a new round of disruption coined “conversational commerce.” Consumers will at once become more accessible through individualized, contextual, in-the-moment messaging and less accessible thanks to the rational algorithm-driven suggestions coming from their digital assistants. Brands will need...