A Passion for Wellness

Healthy habits are going beyond being a good thing to do and are becoming a passion and a way of life, bringing with it business potential


Healthcare has dominated the news lately, with most of the coverage focused on how to pay for it. Consumers have seen their share of medical costs rising, and regardless of national legislative outcomes, it’s inevitable they’ll continue to pay more out of pocket for treatment making them much more discerning about their medical options. And...

The Customer You’ve Never Met

A new party has joined the purchase decision process. Enabled by data, digital assistants are poised to propel a new round of disruption coined “conversational commerce.” Consumers will at once become more accessible through individualized, contextual, in-the-moment messaging and less accessible thanks to the rational algorithm-driven suggestions coming from their digital assistants. Brands will need...

The Drive-Thru of the Future

In lieu of a crystal ball, the next best thing is sometimes simply a patent search. In recent years, a veritable flood of patent applications has re-imaged the decades-old and staid format of the drive-thru lane. Read through a few dozen patent applications as I did recently, and only one conclusion is possible: The traditional...