Giant Eagle has been a pioneer in the grocery industry since the 1930s. Continuous innovation has been at the heart of their decades of steady growth. Knowing that today’s food shopper wants to know more, to experience more and to get more out of even the simplest shopping expedition, Giant Eagle decided to re-think their approach to selling beer, wine and liquor.
Giant Eagle partnered with WD to create an innovative adult beverage destination within their stores that encourages experiential shopping, invites browsing, and features a wide array of alcohol options from niche microbrews and craft beers to organic wines and premium liquor brands.
Rich wood fixtures and overhead trellises, improved wayfinding systems, and easily executable merchandising solutions contribute to a more comfortable environment that encourages shoppers to browse and explore.
An innovative new testing station and written educational queues prepare shoppers to make more informed product selections.
Featured alcohol is cross-merchandised with complimentary grocery products to offer convenience and grow basket size.
For Giant Eagle, this is a huge step towards continuing to improve customer experience and attract and retain higher-end shoppers.