BJ’s Restaurants

Keeping up with aggressive expansion


BJ’s Restaurant & Brewhouse began as a small chain in southern California. Over the last six years, the company has boldly bucked the anemic economy, expanding eastward into 13 states. While many chains are simply remodeling existing stores, BJ’s has continued to build new restaurants from the ground up throughout 2009 and 2010. As a...

What If We Weren’t so Focused on Price?

Would quality get better? Would service get better? Would there be jobs in the manufacturing sector again her in the U.S.? Would we, as consumers, then be more inclined to direct our taste to other attributes, like longevity? Would we, as retailers and retail designers, then be allowed to make things that could be appreciated...