Integrate or Die

Keeping up with consumers


The headline of this article isn’t an exaggeration. Just ask Borders. Or Blockbuster. These once- great brands didn’t fail solely because of changing tastes and technology; they failed because they did not evolve and align their channels to remain competitive. Not surprisingly, consumers chose what benefited them most—more convenience and value. With an increasingly global...

E-Mart

The rebirth of Korea's largest retailer


E-Mart is the largest retailer in South Korea, with more than 120 big-box superstores across the peninsular country. With an eye toward a brand invention and format development, E-Mart engaged WD Partners and Prophet, E-Mart’s business, brand and strategy consultants, to create three specific retail concepts: Matrix, a consumer electronics store focused on urban millennials;...