Supermarket Showdown

The Digital Imperative


It’s becoming clear that grocery shoppers want all the things they love about their local stores – convenience, selection, product expertise, and community – combined into a tidy, integrated brand experience. This is known in marketing as an “omnichannel strategy,” and put most simply, it means creating a dialog with customers on their favorite social/digital...

International Research

Tips for studying a new market


Nearly every company, prior to launching a product or entering a new market (or both) spends some effort on customer research. In fact, some cities (like our hometown of Columbus, Ohio) are studied more than others because they represent a reliable cross-section of tastes, economies, and other (trademarks) of the North American market. Wherever a...

PromoWest – Stage AE

Versatile, branded architecture


Since its emergence in the 1940s, the rock music industry has been a volatile, restless creature that has continuously evolved and reinvented itself. As the number of modern sub-genres grows, audiences are splitting off into niche communities of concert goers. Accordingly, smaller venues are asserting their dominance. In response to this trend, PromoWest Productions –...