Amazon Can’t Do That

People Make The Difference


But they need to be up to the task. And that’s on you. In case you hadn’t heard, Amazon is no longer just a bookstore. They’re the 900-pound symbol of a changing retail landscape, where the customer can buy bulk toilet paper, the new Beyoncé album, and a rechargeable electric lawn mower — all from...

Human Interaction

Community and Connection


It’s easy to get sidetracked by tactics when rethinking retail design and conceptualizing the store of the future. It’s easier still to grow enamored of the potential of technology and consumer data to transform every aspect of the in-store experience. Undoubtedly, online retailers have an outsized advantage in their ability to aggregate consumer data and...

Pearle Vision

New Design for Eye Care Centers


Pearle Vision recently revamped it’s brand with a new logo, re-designed color palette, and new store design. The refresh is intended to highlight the history of the brand and re-emphasize the full eye care experience that Dr. Pearle started long ago. The new store design features an open floor plan between doctor’s offices and the...

What If Store Associates Disappear?

The latest research shows that store associates rank at the bottom of surveys investigating both appeal and influence on purchase during the shopping experience. Yet personal customer service based juggernauts like Apple and Sephora continuously outpace the competition. With automation being built into brick and mortar stores to compete with the convenience and speed of...