Amazon’s End Game

Are CPG companies giving up too much?


It has long been said retail is theatre. And just as theatre requires the willing suspension of disbelief, so does shopping. We believe we might find something new. We believe a new product might somehow change our lives. The truth is far more banal. When shopping for the everyday necessities of life, people are creatures...

Bob Evans

Brand reinvention


The request from Bob Evans, a casual family restaurant, was to help them stimulate faster growth of new restaurants by creating a cost-effective prototype with enhanced performance. A re-engineered kitchen and back of house helped Bob Evans perform with industry benchmarks, to reduce operation costs and increase productivity. The goal was to elevate the brand...