Smoothie King

A crowning achievement


As the American originator of the Smoothie, and with ambitious plans for global expansion, Smoothie King wanted to update its brand identity and store environments to express the importance of healthy living. Even businesses that evolve with the times may discover that their “look and feel” isn’t keeping up. It was time to refresh the...

What If Amazon Opened Stores?

Amazon is a fierce opponent when it comes to retail. And the amazing part is that they don’t even have stores—yet. So, what would happen if Amazon slapped some NEON on their warehouses and opened them for business? Would their uncanny knack for suggesting winner upsales translate in the real world? How about the ubiquity...