Does P&G Need Retailers Anymore?

The Real Meaning of P&G’s Supply Chain Overhaul


Procter & Gamble’s $89 million distribution center near Dayton brings jobs to the region, but as part of a supply-chain overhaul, it also represents the inevitable – and potentially dramatic – transformation of the retail landscape. The distribution center would “dramatically innovate the way we supply our customers,” Global Products Supply Officer Yannis Skoufalos said...

Serving the Storeless

Younger customers — the next generation of big spenders — will buy from you. But they want a very different shopping experience.


Over the last few years we’ve talked to thousands of consumers, young and old, about what they love and hate about shopping. We’ve uncovered lots of insights about emerging trends and audiences, but one segment has intrigued us more than others: the “Millennials.” And we’re not alone. A lot has been written about the buying...

Office Depot

A better-defined experience


Consumer electronics have never been hotter, and can be a high-margin offering in many stores. But Office Depot’s otherwise loyal customers were being drawn away by Amazon and other category leaders. They needed ways to elevate the presence of the electronics section, encourage browsing, and win back sales. All within practical, scalable cost-per-square-foot boundaries. They...

What If All Your Shoppers Were Old?

That would be a dream come true for brick-and-mortar retailers. Many older consumers choose to shop in-store. But the reality is that retailers must change for the coming generations. And those generations do not want to shop in stores as much because they are not satisfied with their in-store experiences. How do you plan to...