Why Amazon Can Be Stopped

Young people prefer shopping in stores


A recent study published in the Journal of Consumer Marketing throws into question the doomsday predictions about Amazon’s unstoppable influence over the retail industry. Despite the precipitous rise of Amazon and the explosive growth of online shopping, a national survey of nearly 3,300 shoppers recently concluded that Millennials are “less likely to purchase online compared...

Franchising: Time to Get Lean

What can franchise companies learn from car manufacturing? Turns out, quite a lot. Shifting to a "lean" mindset can drive out inefficiency, reduce cost, and improve productivity.


Lean manufacturing, an idea credited originally by automaker Toyota, refers to a management philosophy that systematically trims the ‘fat’ in a system while adding greater focus on customer value. At WD, we like to say it helps a company get from point A to point B as fast as possible. And lately, we’ve been using...

What If Stores Only Sold Private Label?

You walk into a Kroger and everything looks different. There are brands you’re familiar with, but not the old-school ones they usually carry. All the names seem decent, but they’re not the goods you grew up with. You check the labels and the quality actually seems better, so you’re pretty sure you should go for...

Frigidaire

Breaking through the sea of stainless steel


Frigidaire has been a trusted American brand for over 90 years. They were looking to connect with customers, both those purchasing major appliances for the first time and those who hadn’t purchased an appliance in 10 years or more. Frigidaire wanted to elevate their perception in the market place by relating more to consumers through...