What If All your Shoppers were Young?

If that were true, you’d have the largest generation, as millennials outnumber Baby Boomers by more than 8 million according to the US census and are much more diverse than previous generations. But what does this mean for retailers? It means if you want to capture (and keep) the attention of this insatiable audience, you...

NFL

Bringing "homegating" to the masses


Everyone knows about “tailgating”, but millions of people can only follow their favorite NFL teams at home–enter “homegating”. The NFL developed an array of team-branded products with many of its licensing partners, which fans can use to create game-day celebrations in their homes. The NFL needed help to promote the idea—and the products—in more captivating...

The Adaption Problem: Airline Self-Check-In

What Can Retailers Learn from the Rapid Adoption of Self-Check-in within the Airline Industry?


In 2004, more than 80% of airline passengers walked up to the ticket counter and talked to an actual human being before boarding a plane according to the International Air Transportation Association. Although the industry had been experimenting with self-check-in, such as kiosks, and smartphone check-in since the late 1990s, less than one-fifth of passengers...

Millennials are Just Like You and Me, Only Younger…

Much has already been written about the Millennial generation – And for a good reason. Spanning the ages between about 21 and 39, they represent a powerful constituency of US consumers, with about 22% of the total population and $1.7 trillion in spending power. And, they will only become more important in the future as...