What Will Continue to Stand?

Placemaking in Retail Development


Much of the conversation around the retail industry this past year has centered on the trends of online consumer experiences and the relevance, or lack thereof, of "brick-and-mortar" stores. While we know consumers find convenience and value in online experiences, the value of "brick-and-mortar" to retail companies ranges from expanding brand reach to maintaining brand...

The X-Factor

Think Expectations, Then Experience


The X-Factor, as defined by the Oxford English Dictionary, is "an indefinable but important element, esp. one that sets something or someone apart." Applied to the retail industry, it's worth asking: What sets certain store brands apart? For Walmart, it's everyday low prices (“Save Money, Live Better.") At Target, a high-style brand with low prices...

A Few of our Favorite Things

The Best of 2017


This special holiday issue of WayfinD wouldn't be complete without a list of some sort that encompasses all of the stuff we loved about 2017 – because let's face it, we're optimists; glass half full kind of people. So let's look back on 2017 with a smile, awe and a little bit of crazy for...

What if your e-com sales surpassed your store sales?

A surge is coming in online sales, and it's quickly becoming a reality that online sales could, and most likely will, surpass in-store sales for first time in history. According to Adobe's holiday retail report, online sales are expected to rise 13.8% this holiday season. Are you ready? Surveys conducted show this projected increase in...