A Peek Inside the Best of NYC Retail

Retailers have focused too long on their operations and store ROI and haven't put enough emphasis on the type of personal shopping experience consumers are craving. And no, the answer isn't omni-channel. Have you ever heard a consumer say – man I wish store X had a better omni-channel strategy?! Doubtful. The answer is one-to-one...

Why Did Walmart Buy Bonobos?

In early June 2017, Walmart surprised the retail and fashion industries by making an unexpected $310 million cash bid for Bonobos, the wildly successful “digital-first” menswear site launched a decade ago. No brand has more enthusiastically embraced the innovative merchandising strategy known as showroom stores better than Bonobos. The acquisition was a radical departure from...

The X-Factor

Think Expectations, Then Experience


The X-Factor, as defined by the Oxford English Dictionary, is "an indefinable but important element, esp. one that sets something or someone apart." Applied to the retail industry, it's worth asking: What sets certain store brands apart? For Walmart, it's everyday low prices (“Save Money, Live Better.") At Target, a high-style brand with low prices...

A Few of our Favorite Things

The Best of 2017


This special holiday issue of WayfinD wouldn't be complete without a list of some sort that encompasses all of the stuff we loved about 2017 – because let's face it, we're optimists; glass half full kind of people. So let's look back on 2017 with a smile, awe and a little bit of crazy for...