What if you organized your entire brand offer through the lens of health & wellness?

What if you organized your entire brand offer through the lens of health & wellness?

Over 80% of 18-34 years olds already spend 25% of their disposable income on health products and services. Walmart is now one of the largest purveyors of organic foods in the world. We believe wellness and the desire to be healthier is here to stay. Living a “well” life is a choice and as the younger demographic chooses to spend their money and time on wellness products and experiences, it is quickly becoming engrained in their habits, lifestyle and personal expressions. Just as this generation was practically born with a mobile phone in their hand, so too will they be dedicated to living a balanced life.

So how can brands and retailers embrace this lifestyle and even cater their offerings, messaging and experiences to a health & wellness mentality? Imagine if pillows and sheets weren’t just dressing for your bed, but actually a means to enhancing your wellness through getting better sleep. Or if a multi-purpose cleaner wasn’t simply a way to keep your counter tops clean, but instead a way to keep your kids healthy and germ-free without letting those chubby little fingers touch chemicals. This strategic shift in thinking, positioning and messaging is a must for brands and retailers to address the concerns, needs and spending power of consumers.

Share

Comments

  • RE: “Over 80% of 18-34 years olds already spend 25% of their disposable income on health products and services.”
    1) what is the universal definition of “health”? This means every brand would have to take a stand on what “health” is as defined by the brand. If Mills disagree (or change their fickle minds) then does the brand stay their own course w/out the majority of the Mills?
    2) Are the MIlls wanting to/willingly spend this $, and will they spend more in proportion as their income increases? or are they at a max expenditure of $ already, and additional income would go elsewhere?

Leave a Reply

Your email address will not be published.

19 + 14 =

This site uses Akismet to reduce spam. Learn how your comment data is processed.