What If There was No Customer Segmentation?

How would retailers drill down to figure out more about their target customers? As the lines between consumer segments continue to blur, retailers are going to need to come up with a different strategy to meet the needs of the ever-growing and expanding customer base. It is no longer acceptable for retailers to say males...

What If All your Shoppers were Young?

If that were true, you’d have the largest generation, as millennials outnumber Baby Boomers by more than 8 million according to the US census and are much more diverse than previous generations. But what does this mean for retailers? It means if you want to capture (and keep) the attention of this insatiable audience, you...

What If All Stores were Closed on Black Friday?

This is a double-edged sword. Some people love to wake up early and wait outside the store to get an “awesome deal” and finish their holiday shopping before anyone else. Then there are the people who would rather stay sleeping and spend the day recovering from the food comma they induced the night before. Either...

What If There Were no More Used Car Salesmen?

No high-pressure sales tactics. No guy with bad breath on commission pushing you to buy something you don’t want—or even worse something you don’t need. Just a really great shopping experience where there are people to help vs “sell”. With more people shopping or at least doing their research online, the only reason you would...