Customer Segmentation

The advantages and limitations


It’s time to take an honest look at what segmentation studies can and can’t do…and whether it’s what you really need. Too much information, running through my brain. Too much information, driving me insane. — The Police The Police declared this back in the early 80s, and it’s truer today than ever before. Over the...

What If We Embraced Amazon’s Success?

(Source: “The state of retailing online 2012” Shop.org/Forrester Research) Perhaps Amazon is unintentionally inspiring a new breed of in-store experiences. We can do better than this! WD Partners is currently fielding a consumer study that seeks to answer the question: How can physical stores rival the best tools and conveniences of the online shopping model?...