The Store of the Future Creates Omni-Encounters

A look at why retailers should relax the boundaries among "channels" in their Omni-channel retail strategies


The millennial mindset calls for many varied digital encounters, Jill Lepore recently wrote after visiting the Whole Foods spinoff, 365 Everyday. The concept opened in the Los Angeles neighborhood of Silver Lake, the first of 19 new stores planned by the national chain. In describing the “varied digital encounters” she observed walking the aisles of...

Transactional v. Transitional Zones

How to create disruptive moments in retail’s coming era of automated payments


The end of checkout is the end of the impulse buy… or is it? Undoubtedly, the rapid adoption of seamless checkout options (mobile checkout, RFID, automated payments, among others) is altering longstanding consumer habits and expectations. But viewed strictly through the lens of revenue numbers, automated checkout might easily be mistaken as a toothless threat....

Johnny Rockets

Johnny Rockets is a global restaurant chain founded on providing a classic, all-American dining experience. They were established 30 years ago and have over 300 locations in 26 countries around the world. With many retailers now focusing on winning over the millennial generation, Johnny Rockets needed to develop a revolutionary diner concept that was relevant...

What If There was No Customer Segmentation?

How would retailers drill down to figure out more about their target customers? As the lines between consumer segments continue to blur, retailers are going to need to come up with a different strategy to meet the needs of the ever-growing and expanding customer base. It is no longer acceptable for retailers to say males...